We're all Italian car enthusiasts and a few of us have owned many Alfas, Lancia's, Fiat's etc and don't really like anything about the American brand Chrysler. To give you some context, and apologies if you already understand the relationship and history but Fiat SPA (Parent company) bought Chrysler, Dodge, Jeep, Ram, SRT and Mopar so they could crack the American market, and return to profit after a difficult time in Europe. In the UK it was too expensive to resurrect the Lancia brand after so many years absent, so Marchionne decided to bring the Delta and Ypsilon under the Chrysler name to a: fill a gap in the Mini and C segment market, as Chrysler didn't have anything smaller than the 300c, and b: to obviously be able to sell Lancia product albeit rebadged in the UK. This plan failed as most of the general public didn't know what they really were, and Chrysler with a ''not so great'' reputation was already struggling to shift their own product let alone some rebadged Lancia's. The second mistake was calling the Delta exactly that, as most of us old enough to remember Gruppe B days will remember the real Delta blasting sideways through a forest stage winning many rallies, and as you know this aint that! ....More of an Italian ford focus family hatchback!! I think the bottom line is these cars should have never have been badged a Chrysler, or have been called a Delta either... However we do love our marmite cars, the exclusivity, quirky Italian styling and the bargain that they really are... However they do need their identity restoring for all the reasons above!